What is keyword research

 

Competition to win the race is the wish of every entrepreneurial mindset having person. Of course, to win the race in digital marketing there are a few steps. On top of this list is keyword research. What is keyword research? Once we have we keywords, the next step is to filter out keywords with low competition and high search volume. It is relevant and unique for your business. Keywords are concepts and main ideas. They provide the main theme of your message. They are also known as words that users enter into the search engine bar while surfing. Keywords are part of sentences. For example, if a user is searching for smartphones, he/she types “smartphones” into the search engine bar. In this example, “smartphones” is our keyword.

There are two types of keywords

 

  • Short tail

These keywords consist of a maximum of one or two words.

  • Example
    • “Smartphone”
    • “Smartphones” 
  • Long tail 

These consist of more than two words.

  • Example
    • “Types of a smartphone”
    • “Best smartphones in Australia”

 

Where can you put keywords to improve your SEO?

 

The answer to this question lies below:

 

  • Page Title
  • Meta description
  • Meta tag
  • Web page Content
  • Images
  • Videos
  • Links
  • URL

 

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