Your SEO audit recommendations should be actionable
First
and foremost, an audit should be comprehensive. It should cover both structural
and content components affecting your SEO visibility. It should provide a “big
picture” view of what is happening in your current state. Any missing pieces
could result in unnecessary or improper recommendations. Your audit should be
easy to understand. As a business owner, you should be able to connect the dots
as to how SEO issues are affecting your online priorities, goals, or revenue.
Any and all recommendations should clearly ladder up to your over-arching
business objectives. Finally, your SEO audit recommendations should
be actionable. There should be a clear path to completion; prioritized with
projected impact and effort associated with each recommendation. The output of
any SEO audit should accurately convey an easy to follow roadmap.

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